About Us
TANGIBLY INTANGIBLE is founded by Shimul Mehta Vyas, a design specialist with over 30 years of experience. Shimul began her journey at the Fashion Institute of Technology (FIT), New York, specializing in Accessory Design. She later joined the National Institute of Design (NID) in India, where she taught and practised design for 26 years, making meaningful contributions. With deep ties to the Indian gem and jewellery sector, Shimul is committed to innovating and reimagining jewellery design.
Our Purpose & Passion
TANGIBLY INTANGIBLE is a curated space dedicated to contemporary jewellery, showcasing independent creators—designers, artists, and makers. Our B2C platform highlights a select group of innovators who are exploring jewellery at the intersection of design, craft, architecture, visual arts, and technology. At TANGIBLY INTANGIBLE, you’ll discover an eclectic mix of jewellery crafted in a variety of forms, materials, styles, and techniques.
Our vision is to establish ourselves as a leading design-driven platform for innovative creators who are redefining the form and meaning of jewellery. We are committed to nurturing creativity in the contemporary jewellery landscape by promoting experimental and modern practices. By showcasing pieces that embody a concept, emotion, or ideology, we aim to cultivate a broader appreciation for contemporary jewellery that breaks conventional moulds.
Our mission is to illuminate the modern Indian design ethos as expressed through jewellery. We are a launchpad for both emerging and established creators, providing them with a stronger voice and greater visibility as they push the boundaries of exploration and introduce innovative expressions in jewellery. Additionally, we aim to be a go-to destination for customers seeking well-designed, affordable, and accessible jewellery.
Connecting Our Values to Our Audience
OUR BRAND VALUES
New-age
Unconventional
Distinctive Identity
Fostering New Perspectives
Embracing Diversity
Creating Enduring Value
OUR AUDIENCE
At TANGIBLY INTANGIBLE, we consider age no bar. We cater to a discerning audience that values exploration and creativity. Bold in their choices, our customers embrace unconventional styles and seek a deeper connection with jewellery. They look for pieces that reflect their personal sentiments, values, beliefs, and worldview. With a strong sense of identity, our customers are naturally drawn to jewellery that resonates with who they are.
Behind the Name: Our Brand Story
Our brand name, TANGIBLY INTANGIBLE, reflects our belief that jewellery transcends adornment. Beyond its striking aesthetics, jewellery is imbued with invisible qualities—feelings, emotions, beliefs, and symbolism.
For us, jewellery is a tangible expression of these intangible attributes, evoking deeper meaning and value. For our creators, the tangible form serves as a bridge to these intangible attributes— inspiration, ideas, and concepts that anchor their designs.
Join Our Vibrant Community
Become a part of a thriving network of innovative designers who are pushing the boundaries of jewellery. Present and sell your creations to a broad audience, inspiring customers by sharing your design vision and creative process.
We welcome established and emerging designers, as well as students, to collaborate with us. Together, we can shape new paradigms in the world of jewellery. Reach out to us at [email protected]
Explore
Discover our curated selection of talented designers on a single platform, each handpicked for their distinctive body of work. Dive into their jewellery collections that showcase a variety of forms, aesthetic sensibilities, materials, and techniques.Enjoy easy access to unique pieces, thoughtfully sorted by themes and collections to save you from endless browsing, and take pride in owning pieces that enhance your persona and reflect your unique style.
Inspire
[To be launched soon]
An excellent opportunity for our creative collaborators to showcase their artistic journeys by sharing the concepts, ideologies, design stories, and creative practices behind their collections. We aim to highlight the subtle, often invisible values that make their creations truly unique. By offering our customers a glimpse into the creative process, and the narratives behind each piece, we inspire them with the underlying values that drive design.
Inform
[To be launched soon]
Stay informed with TANGIBLY INTANGIBLE, where you’ll find valuable insights into the world of contemporary jewellery. Explore our curated selection of literature and stay updated with a calendar of key global events, including trade shows and conferences that shape the industry. For those seeking education and training, we provide a list of leading institutions and universities offering both short- and long-term programs in jewellery design. Expand your knowledge and stay connected with the evolving landscape of contemporary jewellery.